Mailchimp is an marketing automation platform and e-mail marketing service, used by businesses to manage their mailing lists and create e-mail marketing campaigns and automations to send to their customers. It is basically an all-in-one marketing platform that helps one manage and talk to their clients, customers and other interested parties. It's approach to marketing focuses on healthy contact management practices, beautifully designed campaigns and powerful data analysis. Mailchimp allows users to manage their subscribers, generate custom reports, view success, click-through rates and track e-mails. This ensures transparency in all campaigns. Furthermore, Mailchimp is accessible via mobile so users can keep up with their campaigns anywhere with an internet connection.